Wood Finish Paints - Retail Sales Executive, Raipur

Job Description:

Job Title Executive I – Wood finishes  

Department Retail Sales

Reporting to Area Manager – Focus Products

Grade Sales Officer/Level I/II 

Role Description

Job Purpose

The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of wood coatings ranging from melamine to high end PU coatings in defined geography through creation, nurturing, expansion and management of Dealer Network and stakeholders comprising of Contractors, Applicators, Furniture manufacturers, Architects and end Consumers and thereby, achieving overall business objectives.

Primary Responsibilities

Business Responsibility Areas

Business objectives

• Assist the dealer network in driving sales value and volume for Wood Coatings  
• Generate demand for wood coatings by means of organizing activations, samplings and trainings to stakeholders like contractors, applicators etc.
• Expand the network for wood coatings through integration with retail, projects and services team by means of sharing of leads
• Drive growth by targeting and engaging with certain specific stakeholders who deal exclusively with Wood coatings like furniture manufacturers 

Stakeholder Management

• Conduct shop meets on new wood coatings to promote growth in the market 
• Drive sales by engaging with contractors and architects by means of product trainings and activations
• Ensure effective implementation of various promotional schemes and displays for all stakeholders like contractors, dealers etc.   
• Resolve dealer and consumer complaints with respect to wood- coatings and ensure closure within benchmark timelines 

Market Intelligence

• Value and Volume target of Wood coatings
• Percentage dealer network value growth
• Percentage increase in APEHS and Project Sales site penetration
• Percentage increase in users for high end wood coatings
• Product trainings to targeted set of stakeholders
• Assist Marketing function in conducting product trials and building inferences on Asian Paints product strength vis-à-vis products in market.
• Devise ways in which the product strengths can be communicated to the consumers and influencers

Key Interactions

Internal Retail, Projects Sales, Services, Admin and Commercial and Retailing 
External Dealers, Contractors, Applicators, Architects and Furniture manufacturers

Role Requirements / Specifications

Qualifications Essential

• Graduate Degree in any stream (BA/B.Sc/B.Com/BBA/BBM/BMS)
• Minimum of 50% marks throughout education without any backlogs 
• Graduation must be through a full-time course
• Applicants with an Engineering background (B.Tech/B.E./Diploma/B.Pharma) will not be considered

Desired Candidates with MBA/PGDM in Sales and Marketing

•  1 – 2 years of experience in Sales function in any organization
•  Experience in wood finishes industry will be preferred

Functional Competencies

•  Product knowledge
• Analytical skills

Behavioral Competencies

•  Planning and result orientation
• Communication skills- verbal and written

Additional Requirements

• Role involves visiting dealer counters, customer sites which requires extensive travelling 
• Role requires pan India mobility as it is transferrable in nature  
• Proficiency with MS – Office, MS – Excel is mandatory
• Age to be less than 26 years