B2B CONTENT MARKETING (DCM) SPECIALIST
1 Nos.
35573
Full Time
3.0 Year(s) To 5.0 Year(s)
18.00 LPA TO 20.00 LPA
Journalism, Content writing & Editorial
Recruitment / Staffing
Job Description:
- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
- Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
- This role requires a brand publisher mindset: create valuable content our audience is looking for and then to optimize the path to conversion
- Editorial requirements include understanding customer segmentation and specific needs, basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
- Editorial calendar and organization workflows must be developed and managed.
- Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the best practices of the main social media channels, which content and approaches work on each and why
- Measurement and optimization of the program will be required on a regular and ongoing basis
- Management of all creative resources including designers, writers, and other agency personnel
- Integration of content programs with brand campaigns to drive brand to demand.
- Executive presentations on the program approaches and results will be required.
Desired Profile / Criteria / Skills :
- BA/BS or equivalent working experience
- Experience creating content for the web and growing a social audience
- Editorial mindset that seeks to understand what audiences consume and who to create it
- Ability to analyze and present content and social performance
- Experience with Wordpress, Google analytics, Slideshare, and the top social channels
- Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales
Key Skills :
Company Profile
Our mission is to fuse machine learning technology with practical recruitment approaches and proven marketing funnel strategies to transform the candidate recruitment process, accelerate qualified candidate flow, and reduce the cost and time to hire.
We have accomplished its goal by being the first in the industry to scrape 100% of all online jobs in real-time by fully leveraging its AI and ML capabilities and experience.
In addition, it has introduced another industry first by automating the conversion and optimization of job descriptions to meet Google’s schema requirements. This has enabled us to fully leverage the power of Google to make any online job available in the top 20 of search results to ~73% of all job seekers.
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- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.