Social Media Executive

Job Description:

WHAT YOU WILL BE DOING:

• Your key role will be to manage all content for the brand and build an engaging community on social media.
• Manage content for the brand across e-comm, website, SEO and e-mail newsletters.
• Grow brand’s social media and YT follower base aggressively by creating content, mapping performance, looking through competition, engaging with the influencer community and managing the online reputation.
• Write short and long form articles
• Repurpose existing content for different uses
• Master a variety of brand voices
• Work closely with clients to create strong concepts from initial briefing through to execution
• Set tone and drive creativity, working closely with the Creative Director-Copy(CD/ Account Director) and Data Strategists to ensure creative excellence
• Maintain a high awareness of relevant trending topics and news to identify content opportunities
• Be responsible for working with internal teams to gather input and validate the content
• Ensure consistency and quality across all written content
• Present and articulate concepts to clients 
• Posting and scheduling all content and keep the content and cultural calendar up to date.
• Helping to plan the content calendars.
• Helping to develop copy to support our visual content.
• Participating in creative brainstorms alongside the Creative Director and Strategist.
• Having a great understanding of social channels and trends
• Staying up to date with updates and changes across the social platforms and communicating these to team members

WHAT YOU WILL NEED:

• 2+years strong experience writing for digital. Must be comfortable creating content with SEO in mind
• Ability to strategies things from a long term perspective
• Good in analytics
• To be up to date with trends & know how of platforms
• Keep a track record of executing campaigns
• Experience working on Agile
• Understanding of how digital landscape works
• Should have ability to think on a 360/ cohesive level
• Proactive follow ups, to be on top of things
• Have worked with beauty/personal care space
• Be immersed in the execution of Brand across all consumer touch points - social media, influencer, paid media including performance, PR, ecomm and DTC.
• To take accountability & manage the flow of accountability and scale up quality work.
• Put together content schedules and create a seamless environment and flow of work.
• Must have flawless written English including punctuation and spelling.
• Someone who loves the pace of digital change and innovation.
• Someone who keeps abreast of pop culture, loves a meme, and keeps on top of internet trends.
• Good understanding of which content, formats and platforms drive which outcomes.
• Good understanding of people’s behaviour on social media across different platforms.
• A thorough understanding of the language and needs inherent to writing for beauty brands
• A powerful grasp of how content can play out across multiple mediums
• Able to use data and insight to inform creative
• A flair for words
• Good Communication skills 
• Good in handling pressure
• The ability to think conceptually when needed. Experience working as part of a traditional creative team (designer and copywriter) would be helpful
• Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences
• Confident presenting and communicating clearly to other team members and clients.
• Preferably someone who comes from a digital first / digital only brand / editorial / agency