MARKETING OFFICER (MECHANICAL PRODUCTS) - RAIPUR

Job Description:

1. Marketing Strategy Development: Collaborate with the marketing team and senior management to develop comprehensive marketing strategies aligned with business objectives and target market segments.
2. Content Creation: Create engaging and informative content for various marketing channels, including website, social media, email campaigns, brochures, presentations, and advertisements. Ensure that content reflects the value proposition and key benefits of our engineering equipment services.
3. Digital Marketing: Implement digital marketing initiatives to enhance online visibility and attract potential customers. Utilize SEO, SEM, social media advertising, and other digital channels to drive traffic, generate leads, and increase conversion rates.
4. Lead Generation: Identify and pursue opportunities for lead generation through targeted marketing campaigns, networking events, industry conferences, and partnerships. Nurture leads through the sales funnel and coordinate with the sales team to convert leads into customers.
5. Market Research: Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation. Use insights to refine marketing strategies, improve product offerings, and enhance customer experience.
6. Brand Management: Support brand-building efforts by maintaining brand consistency across all marketing materials and communication channels. Ensure that messaging resonates with the target audience and reinforces the company's value proposition.
7. Campaign Performance Tracking: Monitor and analyze the performance of marketing campaigns and initiatives using key performance indicators (KPIs) and analytics tools. Identify areas for improvement and optimize campaign performance based on data-driven insights.
8. Customer Engagement: Engage with existing customers to gather feedback, testimonials, and case studies that demonstrate the value of our engineering equipment services. Leverage customer insights to refine marketing messaging and enhance customer retention efforts.
9. Event Coordination: Plan and coordinate participation in industry events, trade shows, exhibitions, and seminars to showcase our engineering equipment services, build relationships with prospects, and generate leads.
10. Collaboration and Communication: Collaborate closely with cross-functional teams, including sales, product management, and operations, to align marketing efforts with business goals and ensure consistent messaging and branding.

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