Copywriter

Job Description:

Responsibilities

As a digital copywriter, you'll need to:

• liaise with the client regularly, either by phone, email or face-to-face
• carry out project scoping and create a clear brief, in order to ensure you understand what the client wants
• tailor the content and style of individual writing assignments to either persuade or inform
• understand your target audience
• identify key messages
• work with creative teams to ensure that the visual elements of the webpage complement the words
• identify fresh and interesting angles for your articles
• write for webpages, blogs and potentially for social media, e-books, slogans, and video script
• edit your own and others' writing
• provide other digital content, such as images and video, if required
• input your content to the client's content management software (CMS), if required
• work with your team to review the impact of your work
• assist with business pitches to win new clients or projects.