Content Writer -Surat, Pandesara

Job Description:

Job Title: Content Writer

Location: Surat, India

Company: Ascolite - Leading Manufacturer of Construction Chemicals

Job Description:

Ascolite, a renowned manufacturer of construction chemicals based in Surat, is in search of a talented Content Writer to join our marketing team. As a Content Writer, you will play a crucial role in creating engaging and informative content to promote our range of construction chemicals. This role requires a creative individual with excellent writing skills, a passion for the construction industry, and the ability to communicate complex technical information in a clear and compelling manner.

Responsibilities:

1. Research and understand the features, benefits, and applications of Ascolite's construction chemical products.
2. Write clear, concise, and compelling content for various digital platforms, including websites, blogs, social media, email campaigns, and marketing materials.
3. Collaborate with the marketing team to develop content strategies that effectively communicate Ascolite's brand message and value proposition.
4. Create SEO-friendly content to improve search engine rankings and drive organic traffic to Ascolite's digital channels.
5. Proofread and edit content to ensure accuracy, consistency, and adherence to brand voice and style guidelines.
6. Stay informed about industry trends, market developments, and competitor activities to incorporate into content strategies and messaging.
7. Work closely with graphic designers, videographers, and other team members to create multimedia content that enhances Ascolite's brand presence and engages our target audience.
8. Monitor and analyze the performance of content across various channels, using analytics tools to optimize content strategy and improve engagement metrics.
9. Provide support for other marketing initiatives and projects as needed.

Qualifications:

1. Bachelor's degree in English, Communications, Marketing, or related field.
2. Proven experience as a content writer, preferably in the construction or chemical industry.
3. Excellent writing, editing, and proofreading skills, with a keen eye for detail and accuracy.
4. Strong understanding of SEO principles and best practices for content optimization.
5. Creative thinking and the ability to generate innovative ideas for content that resonates with the target audience.
6. Proficiency in digital marketing tools and platforms, including content management systems (CMS), social media management tools, and analytics software.
7. Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
8. Self-motivated with a passion for continuous learning and professional development.
9. Knowledge of construction chemicals or related industry experience is a plus.