Senior Executive – International Marketing ( Heavy Equipment )

Job Description:

Roles and Responsibilities: -

? The International Marketing Manager will report to the Vice President, Sales & Operations and be responsible for growing the company's international market share and profits.

? They will develop and implement the company's marketing plans in key markets.

? The person will be accountable for assessing and identifying market opportunities, developing priorities and creating marketing strategies and tactics to take advantage of those opportunities.

? The Marketing Manager will lead the development of brand strategy, pricing strategy, product portfolio management, new product launches and integrated brand activation plans with local distributors.

? Build the brand and grow share in key international markets

? Develop and execute the company's international marketing and pricing strategy

? Develop annual marketing budget and participate in annual planning process

? Be the market and category expert, maintain knowledge of regional customers and relationships with appropriate trade associations and industry bodies to promote marketing activities

? Gathering data on competitors and analyzing prices, sales, and methods of marketing and distribution

? Collecting and analyzing data on customer demographics, preferences, needs, and buying habits

? Develop annual marketing plans, 4P marketing strategies and integrated brand activation plans, execute and monitor implementation of the same

? Develop and oversee the company's digital marketing efforts including social media, website, SEO/SEM, Ecommerce, email marketing campaigns, display advertising campaigns and database management

? Assess, evaluate and report on the effectiveness of our marketing efforts and overall business to Senior Management

? Work with our channel partners and distributors to boost product awareness and sales

? Oversee and manage the service providers such as advertising agencies and media partners

? Attend domestic and international marketing events, trade shows and conferences to promote the company's brand and presence.

? Communicate effectively with other departments within the organization and ensure understanding and alignment to marketing plans

? Support sales as needed, including: PowerPoint presentations, Market/Competitive information, Market insight and customer presentations

? Managing, hiring and training of marketing or sales staff and overseeing their daily activities

Desired Profile / Criteria / Skills :

SKILLS AND QUALIFICATIONS: -

? Master's degree in Marketing, Advertising, Business Administration or a similar field

? 5+ years of marketing or brand management experience

? Must possess strong organizational and leadership skills with the ability to multitask in a fast-paced environment

? Knowledge and experience working in the North American market, and in the Retail and E commerce sector

? Strong knowledge of marketing fundamentals and concepts

? Knowledge and experience managing a CRM platform

? Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Furniture, Web Trends)

? Creative bent of mind with experience identifying new markets and devising digital campaigns

? Excellent communicator in written and verbal form

? Strong interpersonal skills as well as organizational ability

? Experience with data analysis in Excel/Google Sheets

PERSONAL CHARACTERISTICS: - ? Strong growth mindset and a belief that you and others can always do better ? Good Command on English ? Integrity and attention to detail in all aspects of work ? High degree of emotional intelligence to effectively deal with diverse clients and teams ? Confidence and maturity to work with senior executives ? Strong sense of ownership of the work and willingness to take up additional responsibilities outside your profile if needed

Working Conditions: - ? He has to travel outside as well as inside the country. ? He gets only around one off in a week and has to meet the targets of the company very often by working over the time. ? Ready to relocate in Vadodara ? Food, Accommodation and transportation will be managed by himself.