Growth Marketing Head

Job Description:

Job Role:

• Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.
• Creating and implementing the marketing plan in line with overall business objectives,
• Preparing a marketing budget plan while striking a balance between longer-term strategic brand-building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
• Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth.
• Drive the digital marketing capability (website, SEO, social media channels)
• Develop a PR/ advocacy and media strategy including digital and social media to mainstream the innovation and last mile conversation leading to brand strengthening.
• Develop and nurture a bank of resources critical to designing and implementing various communication assignments.
• Ensure language and message synergy across marketing and communication materials to stakeholders.
• Analyse campaign results & share learnings with stakeholders. Identify the gaps where results are not as expected and change the strategy as necessary

Job Requirements:

• You have a degree in Marketing, Business Administration or a related field
• Coordinate the design, plan, rollout and assessment of communication campaigns.
• You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
• You have prior experience in a similar role with a solid track record of success
• Responsible for Managing marketing budget while generating traffic and leads as per business requirements ( cost , quality and target audience)
• You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.
• Manage all of the above ensuring high quality, robust delivery and cost * effectiveness.

Desired Profile / Criteria / Skills :

Preferred Profile

• A go-getter and resourceful professional with 10 – 15 years of experience preferably in Fintech / BFSI / ECom.
• A Marketing Communication professional with expertise in Digital Communication Strategy.