Head of Marketing

Job Description:

We are looking for a Head of Marketing who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

Head of Marketing responsibilities includes developing plans to help establish our brand, allocating resources to different projects, and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.

Responsibilities:

• Craft strategies for all Marketing teams, including Digital, Advertising, and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor, and report on team goals
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
• Analyse consumer behaviour and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Monitor competition (acquisitions, pricing changes, and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness

Requirements:

• 2-3 years of experience in marketing, preferably within the ed-tech industry
• Experience running successful marketing campaigns
• Solid knowledge of FB, Google, LinkedIn Ad Managers
• Leadership skills with the ability to set and prioritize goals
• Analytical mind