Sr Marketing Manager

Responsibilities:

·         Planning digital marketing campaigns, including web, SEO/SEM, email, social media, PPC and display advertising

·         Social media & digital creative management.

·         Maintaining our social media presence across all digital channels

·         Strategic advertisement for various brand through multiple platform (Google search ad, display ad, YouTube ad, Facebook ads, E-Commerce ads, OTT ads, Influencer marketing, Online contests, Online sampling, SMS & WhatsApp)

·         Support offline sales team through digital campaign.

·         Manage the marketing and entire P&L of the E-Commerce business

·         Handling Content management system, responsible for improving organic web traffic & managing regular online client reputation.

·         Measuring and reporting on the performance of all digital marketing campaigns.

·         Build and manage a rich content that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).

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·         Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Behavioural Requirements:

·         Planning, Problem Solving and leadership abilities

·         Ability to lead the team to better solutions and new technology adaptation where required

·         Resolve technical issues of projects and Explore alternate designs

·         Participates as a team member and fosters teamwork by inter-group coordination within the modules of the project.

·         Train and coach members of project groups to ensure effective knowledge management activity.

Marketing, Digital Marketing, ecommerce,Google Analytics, Keyword Analysis, Keyword Research, Digital Marketing Head, Google AdWords, Digital Marketing, Pay Per Click, Display Advertising, SMM, SMO, Google Webmaster Tools, Website Analysis, Search Engine Marketing, On-page Optimization