ASO Manager
Job Description:
Your main responsibility will be to grow our apps’ organic traffic on Google Play and
the App Store
? Managing and optimising our store presence in order to improve our rankings and maximise our install rate.
? Monitoring and tracking app install rate using the latest analytic tracking tools
? Optimizing conversion rates for app download pages by utilizing various content and visual tools
? Performing keyword research in multiple languages
? Writing app descriptions, titles using researched keywords
? Track and analyse keyword rankings
? Come up with new A/B test ideas and work with the design team to implement them
? Ability to communicate data heavy test results clearly with internal stakeholders.
? Manage the localisation of our apps
? Optimize the text assets of all our apps
? Proofreading and editing reports
? Taking ownership of all our apps across the Google play store.
? The role will include shaping our organic strategy, copy writing, competitor monitoring, industry research, data analysis, reviewing visual communication, and guiding designers in creating engaging and relevant assets.
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Technical proficiency, including the ability to communicate with developers
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An analytical mindset with solid understanding of ASO/SEO KPIs
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Proficiency with ASO tools, including Google Play Console and crawling software
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Strong verbal and written communication skills
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Ability to work within a team and independently
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Experience of working in EDtech industry is a plus
Tools Expertise :
Experience on tools like Google Webmasters, Google Analytics, Ahrefs, Screamingfrog, Google play console, ASO tools, CMS environments such as WordPress etc
Key Skills :
Company Profile
The Client is "India's 1st digital Library" dedicated to making education affordable & accessible. We have the largest collection of eBooks & branded digital content in Higher Education, School (K12), Professional & Competitive Exams. We have a strong foundation of leading publishers & tutorials as content partners. We want to bridge the gap between content providers & students using our technology platform.
Launched by a like-minded professional who shares same alma mater from high school. Having worked in different fortune 500 corporations at senior levels, we wanted to do something, to make an impact while adding value and meaning to people's life.
Apply Now
- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.