Digital Marketing /Female -HPS/992

Job Description:

Job Description:

•  Manage both on-page SEO and off-page SEO for the company.
•  Develop and map out SEO and Social Media content.
•  Reviewing/writing necessary content for the landing page.
•  Setting up and executing digital advertising campaigns on platforms of Facebook, Google Ad Words campaign, etc. by performing necessary keyword research or conceiving landing page content,   layout & design.
•  Manage and improve organic search engine performance and goal-setting based on click through rates, traffic, and conversions.
•  Focus on a combination of tactics and strategy for SEO/SEM/SMM.
•  Performing periodic technical audits on the website, making short and long term technical SEO strategy recommendations in terms of (page load, Mobile friendly UI/UX), page speed, CWV (core   web vitals) etc.
•  Consulting with web developers to ensure the necessary technical architecture is in place.
•  Monitoring SEO trends, best practices and techniques to ensure cutting edge strategy, top website rankings and identification of new opportunities.
•  Keyword research on the company’s site by considering the existing SEO reach, competition bench marking and cross-channel analysis to arrive at targeted keyword sets.
•  Continually analyze results to optimize website content,as well as reporting progress and results.
•  Working Knowledge of Google Analytics and Reporting Platforms.
•  Conduct comprehensive technical site audits on desktop as well as mobile to identify gaps like page indexing, text to HTML ratio, broken links, etc. and suggest recommendations.
•  On Page Optimization Conduct detailed analysis of all on-page attributes like H1 tags, meta-tags, title tags, etc. and provide recommendations based on SEO best practices for optimization.
•  Content Strategy With keyword research as the fundamental input conduct a deep dive on site content to contribute to a content strategy.
•  Off page SEO - in-depth link analysis by evaluating multiple link data points and properties. Categorize the links as positive or negative impact links and create action plans around link building or removal.
•  Conduct data analysis on SEO and derive actionable insights to enable continuous optimization.
•  Posting the product on different e-commerce websites, Catalog management, Category wise posting, and online sales.
  Required Knowledge:
   Should have knowledge about E-Commerce Marketing.
   strong understanding of digital marketing channels, tactics, analytics, and reporting.
   Basic knowledge of HTML/CSS/JavaScript, Word press & Adobe Photo shop/image manipulation.
   Experience in creative writing, good command in written/spoken grammatically correct English.
   Up-to-date with the latest trends and best practices in digital marketing.
   Hands on experience in using Google Search Console, Bing Places, Googly My Business, Google Tag Manager, etc.