Area Business Manager Auto Loan direct marketing- Dhanbad, Ranchi, Nagpur & Malda

Job Description:

Strategy implementation: -
 To undertake various direct marketing initiatives such as Go direct, Customer meets, NOC
day, Saathiya diwas, Gramsabha, Loan mela, MFG tie up activities, Mandi diwas and Road
shows etc. To conduct minimum 10-12 activities per month by his own.
 To generate leads for other Verticals as well as for own business. Ensure follow up on leads
recd with concerns and timely closure of cases.
 Implementation of Reach, Village and Dealer strategies. Budget and Profitability: --
 To ensure minimum 200 customer visits in a month under Go Direct Program.
 Minimum individual target to generate 200-250 leads for other verticals and at least 10%
conversions per month out of that leads.
To book minimum 15-20 cases per month in his/her name. Relationship Management: ---
 To co-ordinate with Dealers, Branch Team for successful implementation of company
marketing initiatives and also branch level marketing initiatives.
To ensure that marketing / promotional material is available with branch and suitably
displayed. To ensure adequate and safe custody of MMFSL branch promotional material and
display of the same at all activities and requirement of specific promotional material for
festivals.
 Understand customer needs, requirements and create more opportunities to sell.
 To maintain cordial relationship with internal and external Clients. People Management: --
 To ensure follow-up and conversion of business from existing database. Also expansion
through acquisition of new customer base.
 To ensure Activity planning and execution.
 To ensure proper MIS of leads generated through various programs is properly captured and
followed up.
 Timely reporting, attendance, compliance with HR policies, good presentation,
communication skills and business ethics.
 Daily /monthly reporting to be ensured. Portfolio Management: --
 Ensure timely collections in his/her portfolio till one year of contract and thereafter
coordinating with collection team for collection.