Digital Marketing Specialist (SEO/SEM)
1 Nos.
32361
Full Time
3.0 Year(s) To 5.0 Year(s)
4.00 LPA TO 6.00 LPA
Marketing / Advertising / MR / PR
Banking/Financial Services
B.Tech/B.E. - Other Engineering; MBA/MMS/MPM/PGDM - Marketing
Job Description:
- Plan, develop and implement our SEO strategy
- Work towards organic search optimization and ROI maximization
- Regularly perform thorough keywords research
- Identify key SEO KPIs
- Monitor redirects, click rate, bounce rate, and other KPIs
- Prepare and present reports regularly
- Identify our buyer persona to better target identified audiences via paid campaigns
- Run remarketing and email campaigns effectively
- Identify problems and deficiencies and implement solutions in a timely manner
- Suggest improvements for process and productivity optimization
- Work with web developers and marketing teams to properly implement SEO best practices
- Identify trends and insights
- Allocate marketing investments
- Plan and direct marketing campaigns
- Manage an organization's website and maintain it, keeping best practices in mind
- Optimize content for the website and social media platforms
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- Track the website traffic flow
- Implement and analyze performance metrics
- Measure and assess goals vis-à-vis ROI
- Device experiments and conversion tests
- Provide internal reports on a regular basis
- Execute new and creative collaborations among technologies and platforms
- Stay up to date with the latest SEO and digital marketing latest trends and best practices
Desired Profile / Criteria / Skills :
- Must have a Bachelor's degree or equivalent in Marketing, Data Analytics, Engineering, or similar fields
- Minimum 3 years of experience as a Digital Marketing Specialist or similar role
- Minimum 2 years of experience with planning and implementing a successful SEO strategy
- Proven success in SEO
- Experience in web analytics, marketing, and business development
- Experience with A/B testing and other testing metrics
- Knowledge of HTML, CSS, JavaScript
- Ability to analyze data and provide evidence-based recommendations
- Sense of ownership and pride in your performance and its impact on the company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
Key Skills :
Company Profile
Established in the year 1994, We have developed into one of the largest financial services and broking house in India within a short span of time. Today, we are the fastest growing financial service with 5 mega group companies under it. With diligent effort, acknowledged industry leadership, and experience, we have spread our trustworthy expertise all over the country with pan-India presence across more than 1784 outlets spread across 560 cities. With a smorgasbord of services across all verticals in finance, we offer you the perfect blend of financial services right from Equity Broking, Advisory Services that cover --- Management Services, Mutual Fund Investments, Insurance to exceptional Depository Services.
Apply Now
- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.