Digital Marketing Executive

Job Description:

JOB DESCRIPTION:

The successful candidate will cover an extensive range of marketing and professional skills including social media, email marketing, landing pages, banners, pop ups, print, design and copywriting
The role will work alongside another Marketing Executive
To fill this position, we are looking for a creative marketer, with flair, who can hit the ground running and is keen to make a difference

JOB RESPONSIBILITIES:

Plan and implement integrated digital marketing campaigns across various channels (social, search and display)
Develop, execute and evaluate promotional campaigns across social media platforms, including ongoing testing
Must have knowledge of On-page/Off-page site analysis SEO Works.
Create content for organic and paid for social media
Create and manage the marketing automation programs for both email and SMS channels
Keyword research, analysis implementation into content and other aspects of the website.
Devise and implement processes and workflows to ensure flow of data to other systems and departments
Should be an expert, self-motivated as well as carry out the assignment independently.
Copywriting, designing and executing email marketing campaigns
Provide monitoring, reporting and analysis of digital activity and conversions
Maintain and develop our digital resource hub
Proactively develop new channels and approaches