Brand Marketing Manager- QSR & Retail for Mumbai

Job Description:

We are looking for 10+ years of experience talent as brand manager to build and raise awareness.
This position is only for co. Restaurant Business to plan and monitor sales performance by
designing substantial plans, maintain customer connect and important stakeholders to understand
competition, insight, research, distribution, NSO, NPD, PnL, ROI And Brand Health.

Carrying out market research to keep up to date with customer trends, as well as trying to
predict future trends.
 Developing strategies and managing marketing campaigns across print, broadcast and
online platforms to ensure that products and services meet customers’ expectations and to
build the credibility of brands.
 Analyzing the success of marketing campaigns and creating reports
 Supervising advertising, product design and other forms of marketing to maintain
consistency in branding.
 Meeting with clients and working with colleagues across multiple departments (such as
marketing assistants, marketing managers and chief marketing officers).
 Managing budgets and a team of junior assistants
 Organizing events such as product launches, exhibitions, TVC Shoots and photo shoots.

Lead recruitment efforts for the department and other key positions.
 Ensure that the marketing team is adequately trained and skilled to meet performance
expectations.
 Provide guidance, training, and mentorship to the marketing team in a timely manner.
 Foster professional development and a culture of continuous improvement.
 Address team issues, including performance, attendance, and compliance with HR policies.

Take measures to optimize the advertisement costs/ Execution cost and improve financial
performance.
 Monitor and manage inventory levels across outlets to minimize waste, track food costs, and
ensure consistency.
Reports & Analysis
 Prepare and submit reports on the performance of all campaign within the area, summarizing
sales, expenses, ROI, and any notable incidents or issues.
 Analyze data to identify trends, areas for improvement, and opportunities for growth

Additional Duties
 Implement marketing and promotional activities as directed by the corporate office
 Plan and execute NSO/NPD period to identify and address operational issues, receive feedback,
and fine-tune processes before the grand opening.
 Organize and manage new store grand opening event, including promotional activities, special
offers, and a memorable launch celebration.
 Conduct training programs for all staff members, including management and marketing
Executing. Ensure they are well-versed with the marketing campaign and spends, ORM, Outlet
listing on GMB, outlet ratings on Zomato, Swiggy, Google.

Desired Profile / Criteria / Skills :

Master’s Degree in Business Management from a UGC certified university
 Exceptional communication skills, both verbal and written, problem solving and analytical skills
 Understanding of financial management and better cost utilization.
 Excellent leadership, communication, and interpersonal skills
 Ability to make data-driven decisions and implement effective strategies
 Familiarity with financial management, cost control, and budgeting.
 Comprehensive knowledge of Food, quality standards, and operational procedures.
 Open to Travel within designated geographical area.

Proven 10+ years of experience as a Brand/Marketing Manager In the QSR/Retail/Restaurant industry
with masters in brand/marketing/business management.

Key skills

 Brand Management
 Data Analysis
 Financial Management
 Leadership
 Vender/Agency Management
 Performance Monitoring
 Analytical thinking
 Growth Management
 Media Management
 Marketing & Promotions
 Conflict Resolution
 Customer Engagement
 Networking