Performance Marketing Head
Job Description:
1) Plan, create, and manage PPC campaigns across a variety of channels (Google,
Meta LinkedIn)
2) Keyword research and management to optimize bids (add PPC keywords and
negative keywords)
3) Optimize bidding at keyword, placement, device, geographic, demographic,
and other levels
4) Perform daily account management of PPC campaigns across channels
5) Write engaging and concise copy to modify CTAs on ads to boost click-through-
rates and landing pages to boost conversion rates
6) Monitor, evaluate, and present the performance of campaigns by generating
weekly and monthly performance reports to clients analyzing trends, goals,
opportunities, and other key performance indicators.
7) Stay on top of search engine and PPC industry trends
Key Skills :
Company Profile
It---nbsp;is an IT ---amp; IT enabled service company headquartered in Kolkata, India. It has earned high reputation in the IT sector by serving the industry for more than 2 decades. It is a registered STPI unit and an 100% Export Oriented Unit located in the IT hub of the city.
Our core services include Software Development, ERP Solutions, Web designing ---amp; Web applications, Call centre solution and Medical transcription.
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- Interested candidates are requested to apply for this job.
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