Campaign - B3 - Mumbai

Role Name

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Business Analyst

Role Summary

Set of responsibilities & expected results associated with this role.

·         analyse and report to client  in relation to marketing campaigns; and

·         build marketing campaigns (ie, identify and locate customers that meet the requirements of the Service Request, including the requirement that those customers can be contacted via the nominated communications channel) in a timely and accurate manner using cleint’s campaign tools. 

Reporting hierarchy

Hierarchy of responsibility and reporting

Team Lead  MCA

Key Relationships with other functions/teams.

·       Work with and on specific requirements and own responsibility within the team.

Job Description

Tasks, functions, and responsibilities associated with this job.
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• building marketing campaigns in accordance with client’s specifications for each campaign, and where each campaign must also:

•       be efficient  (ie, run quickly within the campaign tools);

•       be delivered in the timeframe specified by client for each marketing campaign;

•       comply with the requirements of the client-specified campaign build guide, be complete and accurate, comply with all Laws and be at least equivalent to the standards that would be expected of a skilled professional organisation providing the same or similar services;

• performing quality assurance checks and testing of marketing campaigns to ensure that marketing campaigns comply with the requirements of this Contract and the relevant Service Request and are otherwise error free; and

·          identifying and recommending to client opportunities to increase the efficiency and effectiveness of marketing campaigns (e.g. opportunities for data enhancement, improvements to build / quality assurance processes) and promptly implementing any such improvements which have been approved in writing by client

Qualifications

Educational, Technical & Vocational Qualifications required to perform this role.

·          Degree in relevant area such as IT, Maths, Statistics, Econometrics, Marketing Information Systems or Finance

Experience

No. of months/years of experience required to perform specific tasks. (Please specify the duration and task).

·           

·          Specialty Programs :-    

·          -   Large scale RBDMS  (Oracle/Teradata preferred)

·          -   Advanced SQL (Essential)

·          -   SAS text mining

·          Proficiency in most MS Applications

Behavioral Competencies

Please choose the Behavioral Competencies required performing this role.

·          A willingness to learn new applications and systems

·          Statistical analysis skills

·          Good written and verbal communication skills, ability to present complex information simply and directly

·          Ability to organise tasks and manage time to consistently meet deadlines

·          Perseveres and succeeds under stressful, ambiguous or challenging circumstances

·          Accepts responsibility for outcomes

·          Highly driven and results focused. Proven history of working in a proactive and persistent manner

·          High level of attention to detail.

·          Analytically curious with an attention to detail

·          Ability to work independently on complex and demanding projects.

·          Ability to manage projects concurrently, and coordinate the input of others.

·          Proven Business acumen.  Rigorously commercial, client focussed approach to Analytics

·          Ability to build strong, open relationships with key stakeholders

·          Strong communication skills, combined with the ability to relate on all levels through the organisation.