Growth Marketing Head, Vashi
Job Description:
Job Role:
- Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.
- Creating and implementing the marketing plan in line with overall business objectives,
- Preparing a marketing budget plan while striking a balance between longer-term strategic brand-building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
- Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth.
- Drive the digital marketing capability (website, SEO, social media channels)
- Develop a PR/ advocacy and media strategy including digital and social media to mainstream the innovation and last mile conversation leading to brand strengthening.
- Develop and nurture a bank of resources critical to designing and implementing various communication assignments.
- Ensure language and message synergy across marketing and communication materials to stakeholders.
- Analyse campaign results & share learnings with stakeholders. Identify the gaps where results are not as expected and change the strategy as necessary
Job Requirements:
- You have a degree in Marketing, Business Administration or a related field
- Coordinate the design, plan, rollout and assessment of communication campaigns.
- You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
- You have prior experience in a similar role with a solid track record of success
- Responsible for Managing marketing budget while generating traffic and leads as per business requirements ( cost , quality and target audience)
- You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.
- Manage all of the above ensuring high quality, robust delivery and cost * effectiveness.
Desired Profile / Criteria / Skills :
Preferred Profile
- A go-getter and resourceful professional with 10 – 15 years of experience preferably in Fintech / BFSI / ECom.
- A Marketing Communication professional with expertise in Digital Communication Strategy.
Key Skills :
Company Profile
Established in the year 1994, We have developed into one of the largest financial services and broking house in India within a short span of time. Today, we are the fastest growing financial service with 5 mega group companies under it. With diligent effort, acknowledged industry leadership, and experience, we have spread our trustworthy expertise all over the country with pan-India presence across more than 1784 outlets spread across 560 cities. With a smorgasbord of services across all verticals in finance, we offer you the perfect blend of financial services right from Equity Broking, Advisory Services that cover --- Management Services, Mutual Fund Investments, Insurance to exceptional Depository Services.
Apply Now
- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.