Paid Media Services - L8 - Mumbai

Job Description:

**Minimum of 10 years of experience in digital marketing
**Minimum of 6 years of experience in planning, buying and optimizing paid media campaigns across digital media channels including paid search, programmatic and paid social
**Strong experience in using analytics and insights to optimize campaign planning & execution
**Understanding of all elements of the media planning cycle
**Experience with working on industry-leading DMPs, organizing 1st, 2nd, 3rd party data, segments and campaign setup
**Experience with ad technology tools including SEM bid management tools, DSPs, planning tools
**Experience with ad serving tools (ex: DV360, DCM)
**Solid understanding of how paid media channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel
**Experience with media planning and forecasting across an entire digital media program
**Strong project management skills and ability to manage multiple responsibilities in a fast-paced environment
**Passionate about media, data, analytics, and technology