Asst. Manager Marketing

• Product Lifecycle management

• Collaborate with creative inputs for main line and digital marketing for brand including social media marketing, media planning and executions. Create customer specific point of purchase plans and digital marketing tools

• Collaborating to determine brand product brief and marketing briefs. Preparation of long and short term brand plans and presentations

• Work closely with third party agency for execution of creative content and brand strategies

• Work collaboratively with, design and sourcing teams to execute product and packaging designs consistent with a determined brand language

• Work closely with sales team in designing and forecasting the product grid. Planning and budgeting category wise, product mix at quality level

• Coordinating with various Ecommerce portals for product listing and visibility

• Analyzing sales to determine product viability & succession planning. Retail sales reporting and analysis. Review sales forecast and production planning

• Manage day to day activity associated with all marketing efforts, including project management, creative development, cross functional implementation, brand operations, sales tracking, campaign tracking and reporting as necessary

• Maintaining channel partner relations and agency relations