Brand Manager - Congo
Job Description:
Brand performance
Develop detailed activity calendar on brands to deliver brand targets
Drive market share for the brand through timely execution of the same
Communication development
Develop positioning of the brand (Brand Key)
Provide consumer insights and develop concepts for the category/ brand that are real growth drivers for the business
Develop communication briefs and drive creative development for all media based on above
Evaluate various propositions, storyboards/creative and final story board up for production
Manage the film development: Coordinate with agency for shoot with creative agency
Media plan development and execution
Own the monthly media scheduling process mainly TV, print and digital
Track and monitor media plans deliverables
GTM planning, development and Execution
Plan a GTM for a new product launch
Drive excellence in executing the plan to meet Brand performance objectives.
Brand health monitoring
Track brand health parameters on a quarterly basis
Incorporate the same into work plans to help improve brand health parameters
Analyze data on a regular basis to capture market trends and brand performance
Promotion Planning and execution
Work with General trade and Modern Trade sales team for allocation of promotion and successful execution
Coordinate with vendors to ensure timely receipt
Drive the development of packaging / trade visibility for the promotion
Budget tracking
Ensure spends are in line with brand plans
Tracking monthly spends in the provisions system
Ensure compliance with audit norms
Marketing Innovation
Lead New Product development projects
Drive networks to ensure timely delivery of projects
Drive the development of packaging
Other Key Responsibilities
Provide individual view points and learning collated from the reports sent by the media team
Build strong relationship and foster teamwork among agencies, suppliers and internal team to achieve best performance
Experience : 05 To 10 Years Must Experience in FMCG sector
Salary : 08 To 10 LPA
Location : Congo (Africa)
For More Details Call on 9714274730 or Mail Send Your C.v on tanuja@postaresume.co.in
Company Profile
A leading Retail business group in East Africa
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