SEO Specialist

Job Description:

Job Role Designation: SEO Specialist

Experience: 1 to 2 Years in Digital Marketing Team

What To Look For In Resumes:

1. Experience:

   - Number of years of experience in SEO.

   - Previous roles held in SEO or digital marketing.

2. Keyword Research:

   - Demonstrated proficiency in identifying high-performing keywords.

   - Experience conducting keyword research for SEO campaigns.

3. On-Page Optimization:

   - Skills in optimizing meta tags, title tags, and header tags.

   - Experience with URL structure and content optimization.

4. Off-Page Optimization:

   - Experience in building high-quality backlinks.

   - Knowledge of outreach strategies for link building.

5. Technical SEO:

   - Ability to conduct website audits and address technical SEO issues.

   - Familiarity with XML sitemaps, robots.txt, and other technical aspects.

6. Content Optimization:

   - Experience developing and implementing content strategies for SEO.

   - Skills in SEO copywriting and content marketing.

7. Analytics and Reporting:

   - Proficiency in using Google Analytics for performance monitoring.

   - Experience tracking KPIs and preparing SEO performance reports.

8. SEO Tools:

   - Familiarity with popular SEO tools such as SEMrush, Moz, or Ahrefs.

   - Specific tools used for keyword research, backlink analysis, and website audits.

9. Local SEO:

   - Knowledge of optimizing for local search, including Google My Business.

   - Experience with local citations and NAP consistency.

Job Responsibilities:

1. Keyword Research and Analysis:

   - Conduct comprehensive keyword research to identify high-value, relevant terms.

   - Analyze keyword trends and competition to inform content optimization strategies.

2. On-Page Optimization:

   - Optimize website content, meta tags, and other on-page elements to improve search engine rankings.

   - Collaborate with content creators to ensure SEO best practices are integrated into new and existing content.

3. Technical SEO:

   - Perform website audits to identify and address technical SEO issues.

   - Collaborate with web developers to implement technical SEO recommendations.

4. Link Building:

   - Develop and execute link-building strategies to enhance the website's authority.

   - Identify and pursue high-quality link-building opportunities through outreach and relationship-building.

5. Monitoring and Reporting:

   - Utilize SEO tools to monitor website performance and track key metrics.

   - Generate regular reports on SEO performance, highlighting key insights and recommendations for improvement.

6. Stay Current with SEO Trends:

   - Stay informed about industry trends, algorithm updates, and emerging SEO technologies.

   - Recommend and implement adjustments to strategies based on evolving best practices.

7. Collaboration:

   - Collaborate with cross-functional teams, including content creators, web developers, and marketing specialists, to align SEO strategies with overall business goals.

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field.

- 1+ years of hands-on experience in SEO, with a proven track record of improving organic search performance.

- Proficiency in SEO tools such as Google Analytics, SEMrush, MOZ, or similar platforms.

- Strong understanding of on-page and off-page SEO factors.

- Familiarity with HTML, CSS, and basic web development concepts.

- Excellent analytical and problem-solving skills.

- Effective communication skills and the ability to work collaboratively in a team environment.