Digital Marketing Manager

Job Description:

Job Description- Digital Marketing Manager

POSITION PURPOSE

Embrace a pivotal role at Raniwala 1881, where your expertise in growth marketing and online sales management will serve as the foundation for our luxurious fine jewelry brand's online business goal. As a Digital Marketing Manager, you will act as a guardian of the brand, vital in carving its niche in the online marketplace and driving our online business objectives. Your role will be instrumental in getting Y-O-Y double-digit growth in online business, generating high-value leads, and elevating the customer experience to new heights

Work Experience

•    A minimum of 4 years of digital marketing experience, preferably within a D2C brand or a renowned agency setting. - Demonstrated proficiency in performance marketing, SEO, and online campaign management. - Previous exposure to luxury or high-value product performance marketing, with a keen understanding of the HNI/UHNI market segment. - Good communication skills, facilitating effective collaboration with both internal teams and external partners. - A strategic mindset with the ability to analyze data, identify trends, and solve complex marketing challenges. - Knowledge of Shopify, product management, and e-commerce operations, with a track record of enhancing online sales and customer engagement.

RESPONSIBILITIES AND RESULTS

•      Spearhead performance marketing initiatives across Google Ads, Meta, and other platforms to target and engage HNI/UHNI clientele effectively. - Direct the operations of the e-boutique, ensuring an exquisite and seamless shopping experience. - Innovate and implement strategies to enrich the online customer journey and interaction with our brand. - Collaborate with the creative and content teams to craft compelling ads that resonate with our target audience. - Partner with web development teams to enhance website functionality and user experience, ensuring alignment with the Raniwala aesthetic and usability standards. - Manage comprehensive product listings and categorizations on our website, reflecting current inventory and store offerings. - Oversee the visual merchandising of online product presentations, including E-commerce shoots and line sheets, to captivate and engage potential buyers. - Elevate our brand's online visibility through strategic SEO partnerships, overseeing monthly action plans and performance metrics to achieve optimal search engine rankings. - Drive cross-functional collaboration to realize marketing and sales objectives, fostering a culture of innovation and excellence within the team. - Conduct in-depth analysis of online business metrics, presenting insights and strategies to continuously refine our digital marketing efforts.