Immediate Hiring For the Position of Marketing Manager/ Senior Executive/ Team Lead with a reputed Education Sector in Durgapur.

Job Description:

Roles Responsibility
1. Works directly with senior management of the organization to develop marketing programs,
design marketing strategies, and implement marketing campaigns.
2. Provides leadership and direction in the development, implementation, and monitoring of the
strategic marketing plan for the organization.

3. Designs, writes, and oversees the production of printed promotional materials including
catalogues, brochures, flyers, and program and media guides; designs layouts and prepares
copy.
4. Establishes and implements short and long range marketing goals, objectives, policies, and
procedures for the organization; evaluates program effectiveness and effects changes required
for improvement.
5. Provides support for promotional special events such as open houses, book signings,
fundraisers, outreach and community events, tours, press conferences, banquets, exhibits,
product or service fairs, and athletic events.
6. Establishes and maintains a staffing structure to support the marketing efforts of the
organization; oversees a team of marketing support staff, to include performance evaluation,
training and motivation, and direct participation in personnel actions.
7. Develops and manages annual marketing budgets for the organization, regularly monitors
expenditures; prepares summary assessments and reports.
8. Initiates and implements direct outreach marketing efforts to potential external customers on
behalf the unit's programs and services.
9. Serves as public information contact, as appropriate, for the organization, and maintains
communications with University constituencies.
10. Conducts market research and analysis, and establishes data management and tracking systems
to improve the organization's marketing efforts.
11. Represents the organization at various community and business meetings; provides consultation
and collaborates on projects with other University and/or external constituencies; may present
public programs or lectures, conduct facility tours, and manage exhibit space at local, national,
and international conferences.
12. Recommends and participates in the development of University policies and procedures; may
serve on University planning and policy-making committees.
13. Performs miscellaneous job-related duties as assigned.