Digitall Marketing Manager
Job Description:
Job Summary:
A Digital Marketing Manager is a professional who is responsible for maintaining a brand’s online presence and sales by working on various marketing campaigns.
Their duties include researching, strategizing with other professionals and creating content for successful campaigns.
Responsibilities:
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). • Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners. Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.
• Create digital marketing campaigns. Ensure consistency in the brand messaging.
• Work with the sales team to coordinate marketing campaigns. Prepare emails and newsletters to send to current customers. Launch promotional offers and events to attract new customers.
• Optimise the business website to increase online traffic. Follow best practices for social media marketing on different platforms.
Conduct regular audits for social media and website marketing performance.
• Maintain and monitor online listings across various e-commerce platforms.
• Track marketing metrics and analyse digital data to measure marketing success
Education and Experience:
• Proven working experience in digital marketing.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments
• Experience in setting up and optimizing Google AdWords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking Graduate & PG At least 4-7 years above related experience required.
Key Skills :
Company Profile
Insurance company will be a 'one-stop destination' for people's insurance-related needs. These include services such as policies, portability facilities, change of agents, settling of claims, and more. (2.) With it, buyers will be to purchase life, motor, or health policies directly
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- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.