Chief manager channel marketing Gurgaon

Job Description:

Responsible for:
Developing channel marketing programs & marketing campaigns for enabling sales growth and revenue enhancement
Managing the channel marketing calendar for the channel
Design & develop seller/customer/consumer engagement strategy in tandem with the brand purpose, vision and functional
strategy of the function/organization.
Take forward and build the brand common purpose and positioning across channel marketing initiatives
Champion all below the line, digital and experiential marketing initiatives- in line with the channel must wins
Driving consumer and seller need identification through research and strategic initiatives
Supporting channel transformation initiatives through marketing and communication interventions
Ensure that stakeholders are up-to-date with new products and enhancements.
Develop sales tools, marketing campaigns, digital campaigns and aids which will help accelerate product uptake amongst
channel partners.

Design and implement measurements to quantify ROI from channel marketing programs, quarterly thematic campaigns and co-
marketing activities

Develop and drive demand/lead generation marketing strategy, generating qualified prospects for the sales organization.
Includes ongoing lead nurturing programs to support the channel leads.