Loyalty Program Manager - Decorative Paints, Head Office Mumbai - Marine drive
Job Description:
Job Title: Loyalty Program Manager
Location: Head office , Nariman Point
Job Description:
As a Loyalty Program Manager at Paints you will be responsible for developing, implementing, and managing our customer loyalty program. You will play a crucial role in increasing customer
retention, driving engagement, and maximizing customer lifetime value. This role offers a unique opportunity to shape our loyalty strategy and make a significant impact on our business.
Key Responsibilities:
1. Loyalty Program Strategy: Manage loyalty program strategy that aligns with the company's objectives and customer needs.
2. Program Design: Suggest & improve the loyalty program structure, including points-based systems, rewards to ensure it resonates with customers and encourages participation.
3. Customer Segmentation: Utilize customer data and insights to segment the customer base effectively and tailor loyalty offers and incentives to different customer groups.
4. Loyalty Management: Promote the loyalty program, increase enrollment, and drive customer engagement.
5. Data Analysis: Analyze program performance, customer behavior, and redemption trends to make data-driven decisions and optimize the program's effectiveness.
6. Cross-functional Collaboration: Work closely with marketing, customer service, and IT teams to ensure seamless program integration and communication.
7. Compliance and Legal: Ensure the loyalty program adhere to all legal and compliance requirements, including data privacy regulations.
Qualifications:
- Bachelor’s degree in marketing or a related field (Master's degree preferred).
- Proven experience in loyalty program management, with a track record of driving customer engagement and retention.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent project management and organizational skills.
- Creative thinker with a customer-centric mindset.
- Strong communication and interpersonal skills.
- Experience in paint or building product is a significant advantage.
Key Skills :
Company Profile
Leading manufacturer of exterior ----based paint in India. Br--- has sustained its leadership positioning through its continuous endeavor of launching new products matching needs of construction industry --- consumers expectations.
Also into --- business, A leading --- company for 65 years with strong --- established market presence across Western India, West Coast of India, Middle East Asia, Sri Lanka --- East Coast of Africa. The company markets --- under the renowned br--- name.
Group is a multi-activity, multi discipline global enterprise spanning four continents - Asia, Europe, North America --- Africa. The Group's business interests cover a wide --- varied spectrum, which includes ---, building materials, sugar, packaging, electrical cables, engineering, consultancy, management & financial services, international trade, floriculture --- horticulture.
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