Program Manager (Marketing - Retail)

Job Description:

Qualification: Mandatory – Graduation, Preferred – Graduation + MBA (Marketing) Engineering graduation is preferred

Age group: 31-40

Gender: Male / Female

Experience: Number of Years – 5-8 years in Auto Component / Auto Lubricants (Retail)

Function – Marketing, Branding, Dealer Development, Channel Communication, Retailer engagement programs, BTL Activity management.

Marketing, Branding, Communication, Program Management, Retail Management, Customer Satisfaction.

Technical/Functional Knowledge and Skills required:

1. Retail Engagement Program management exposure.
2. Knowledge of Packaging & related laws.
3. Dealer (Stockist) development activities / programs
4. Knowledge on

          -Design management

          -Brand Promotion Campaign management,

          -Brand Visibility Methods / Channels

          -In-Store Graphics and Brand management

     5.Customer satisfaction Studies (Retail / Stockist)

     6.Strong analytical and presentation skills

Key Deliverables / Accountabilities of the Position:

1. Dealer Development Activity development / Management.
2. Customer Satisfaction Studies (Stockist / Retail)
3. Retail channel program expansion & management
4. QR Code project implementation
5. Retailer / Garage level Brand visibility initiatives and activity management
6. Mechanic Loyalty/demand generation program development & management
7. Stockist Performance matrix preparation and development plan to monitor in conjunction with AM / RM.

Computer/ System knowledge & skills required:

1. Strong in Excel and Power Presentation Skills.
2. Through knowledge of brand communication tools and channels.
3. Strong knowledge on retail behavior and loyalty program management.
4. Strong understanding of stakeholders in the retailing business like retailers and mechanics.