Sr Sales Engineer - Weldy

Job Description:

• Responsible for implementing & executing sales & marketing Strategy & action plan , in Eastern
  Region , to enhance business volumes, multifold, & growth of the WELDY range of hot air guns /
  hand tools with in the allocated region, in accordance with India Specific Strategy
  • Experienced in identifying & appointing prospective dealers and distributors, and developing
  secondary & tertiary distribution channel & generating new avenues of business for WELDY Heat
  Guns , thereby scaling up sales & improving the market share in the Eastern States of West
  Bengal , Odisha, Chhattisgarh , Jharkhand, Bihar & Assam
  • Evaluating Market Dynamics to position WELDY Range of Hot Air Guns , implementing &
  formulating sales & marketing strategies, and supporting dealers & distributors with necessary
  information training & marketing material & instruments
  • Proven track record of developing relationships with distributors & dealers by identifying the
  strength of each partner & coordinating with internal team & with dealers/ distributors for effective
  business development
  • Represent the company in exhibitions and shows in the respective regions
  • Ensuring the success of marketing strategies, solutions & promotional plans, laid out by the
  organization, & expanding market share exponentially by venturing into new market & territories
  • Work Closely with internal team & other team members , expand & improve skill levels in order to
  meet future needs
  • Keep a tab on the prospective customers who intend to do white / private label of Hot air guns
  and informing it to the Management
  • Closely monitor and anticipate industry and market trends that will aid product improvement &
  development
  • Providing sales support, by resolving Distributor or territory conflicts, Organize marketing activities
  like Road Shows, Dealer Meet , Service Training and measure territory dynamics and
  effectiveness
  • Collecting Market intelligence, competitor information & submitting the same to management
  • Preparation of Monthly sales Plan, Monthly Pre Journey Plan , Collection Plan & ensuring same is
  adhered to.
  • Willing to travel extensively within the allocated region to visit Distributors & Channel Partners
  • Reports to Sales Head- Weldy, INDIA

  Managerial Roles
  ? Sales Analysis for respective Region.
  ? Identifying the potential markets and appointing distributors and focusing our resources to
  these areas.
  ? Preparation of the Sales Plan and effectively implementing the same.
  ? Organizing Promotional Activities such as Exhibitions, Road shows etc.
  PROFESSIONAL EXPERIENCE
  ? A competent sales & marketing professional with 5-7 years of experience in sales & marketing
  of industrial products, Channel/dealer management , relationship management , Strategic
  planning & sales Promotion
  ? High technical aptitude preferably with power tools or small industrial Equipment
  ? Proven background in conducting competition environment and market analysis, thus helping
  in strategic decision making

  Job Description
  Leister Technologies India Pvt Ltd

  Doc. Nr. RSCHR_VO_19
  Revision 1.0 MSI
  Stand 15.03.2016

  File: JD - Asst. Manager Sales - WELDY.docx Page 2/3
  ? Ability to lead technical discussions with customer and application-oriented solutions
  ? Experience in selecting and appointing Channel partners and adept in taking ownership of the
  situation
  ? Excellent organizational skills, detail oriented, ability to plan and execute sales and business
  development strategies efficiently and productively
  KEY QUALIFICATIONS
  • Entrepreneurial and business oriented mindset with the desire and ability to be a “hands-on”
  leader; comfortable with commercial issues
  • Absolutely dependable, reliable, and trustworthy
  • Self – Driven, Motivated and ambitious professional with proven ability to develop Distribution
  Network & subsequent secondary & tertiary market in the Assigned Region
  • Sales and customer-oriented with good business acumen and excellent communication and
  decision making skills
  • Comfortable working in an international environment. “Can-do” and “hands-on” aptitude; goal
  oriented; able to work as an integrator and motivator for the team
  • Stable, solid personality; able to quickly establish credibility internally and externally
  • Patient but energetic, methodical, autonomous and flexible
  • Open and flexible to travel

  TRAINING / TECHNICAL DIRECTION / EDUCATIONAL LEVEL
  BE or equivalent in Engineering in Mechanical, Electrical Engineering with a Management Degree or Dipolma adds advantage.
  Basic Degree with minimum 5-7years of Sales Experience