Content Manager

Content Manager

1 Nos.
31604
Full Time
2.0 Year(s) To 8.0 Year(s)
3.00 LPA TO 8.00 LPA
Journalism, Content writing & Editorial
Airlines/Travel/Tourism
Job Description:


Maintain content governance of websites in line with guidelines ensuring high levels of re-usability and commonality


Working with colleagues to shape strategic and tactical content plans based on genuine consumer insight.

 

Assess and define content gaps to deliver against customer needs and strategic business priorities, ensuring learnings and insights are translated into clear recommendations for journey development, user experience, and new product development

 

Provide guidance to business teams to support the design and execution of new and existing content

 

Write new and enhance existing content and remove redundant content, based on feedback from qualitative and quantative data, Operational requirments that strengthens our SEO and re-purpose that across different media.

Upload and publish all content to the content management system

 

Ensure content hierarchy is maintained and that CMS content changes are done in line with best practices

 

Participation in projects as content SME advising and contributing as required e.g. testing of user experience

Execute content testing using A/B and multi-variant testing, ensuring findings are translated into business insight

Judicious use of natural resources

Shall adhere to the environment health and safety policy/objectives and guidelines of the organization.

 

 

 

Education:  Further education with 2-3 years of overall experience.

Experience:    

1.       Experience working in digital teams, specifically in e-commerce

2.       Capabilities in writing digital content across media types that drives engagement and online sales

3.       Commercial experience working in a content environment, preferably with client-side e-commerce experience

4.       Experience of running a content and UX optimization programmes

5.       Experience of using web analytics and content management tools

6.       Prior experience and understanding of the visa outsourcing market is a plus

 

Functional Competencies

1.       Business Analysis and Acumen

2.       Digital Marketing

3.       Content writing and editing

4.       Data analytics and A/B testing

 

Company Profile

A professional executive search firm offers proactive services, which are customized to cater to the manpower needs of our clients. We work closely with clients and candidates to create the perfect match through superior methods and a commitment to our profession. Our Objective is to lead in the creation and delivery of services that enable our clients to win in the changing world of work. EGR is run by professionals who have expertise spread across various industries and functions. Through our services and through the industry leading consulting expertise we help our clients to achieve their goals.

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