Opening for Content Marketing for BFSI domain for Goregaon(East)

Job Description:

Content marketing is a specific niche within the field of digital marketing. It is a way that businesses connect with their audience outside of selling them their brand or service. There are several mediums through which they make these connections such as blog posts, social media posts, emails, gated content, and video.

• Written Content Creation - You will create a vision for blogs, emails, and social media posts. As a content marketer, you will work with a team of writer or freelancers and assign topics. Even still, a content marketer is able to write as well and will be expected to do so.
• Researching trends related to your field
• Integrating keywords into your strategy and evaluating the effectiveness
• Knowing your audience and what you can do for them
• Creating engaging and original blog posts, emails, and social media posts targeted to your audience based on current trends
• Using tools like quora.com to find out what questions your audience is asking and develop content to answer those questions
• Repurposing popular content across multiple platforms
• Creating email campaigns targeted to users who sign up for gated content or opt-in to the mailing list
• Maintaining the company website
• Social Media Management - You will create, manage, and track content across platforms such as Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Snapchat.
• Learn what platforms your target audience uses and when they use them, and post accordingly
• Engage with your audience, answer questions, and respond to comments
• Create a social media presence across all platforms and maintain a persona that's representative of the brand’s image and values
• Increase followers
• Increase brand awareness
• Editorial Calendars and Strategy - Content marketing is a long game. As such, it’s important to create a publishing strategy. You will be planning your content long before it comes out. For example, if you are creating content for an e-commerce store selling backpacks, you will have planned out well in advance how to take advantage of back-to-school shopping. In June, you might put out a blog post for parents with fun day trip ideas, in July, the top three beaches you must visit in the area, and then in August, the essential guide on back-to-school readiness.
• Data Analysis - As a content marketer, you will take all of the above methods and then analyze which ones are working. What content is drawing your audience in? What actions are people taking on your website? You will be able to measure the success of your marketing campaigns using the top tools in the industry like Google Analytics. You must collect and interpret data and then use your findings to adjust plans for maximum
• Collect and interpret user data
• Define the target audience using metrics gathered by analytics software
• Adjust overall marketing strategy based on what is working