SALES MARKETING-HPS-1130

Job Title Executive Marketing

Summary of the Position

Marketing Executive who has the ability to plan, strategize and execute all necessary Marketing activities in order to generate quality leads and monitoring the leads thoroughly till Site visits are done.

Designing and Implementing Offline Marketing Campaigns: Evaluate needs, define and implement key brand promotional activities (e.g. mailing drives, advertising/promotional campaigns, offline events/kiosks, briefing documents and agency coordination)
• Online Marketing activities: Work on strategies to build a lasting digital connection with customers, Planning and monitoring the ongoing brand presence on social media and other key digital platforms, launching optimized online advertisements to increase lead flow and brand awareness
• Lead Generation & Site visit Conversion: Identify the right channels and source for various lead generation opportunities through marketing campaigns, inbound lead follow-up, outbound cold calls, emails and through any other relevant activities
• Data Analysis: Measuring efficacy of campaigns vs targets achieved. Every initiative should have a forecasting of the customers targeted and a detailed analysis of the actual customers converted
• Overall Planning and Execution of Marketing campaigns and activities as per the schedule
• Market Analysis, Budget & Vendor Management, Online Reputation management and Optimization of Websites
Expectations